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How to perfect your pitch!

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  • How to perfect your pitch!

    Pitching: an essential way to gain support and funding for your business and help you on your way to business success! But it can be a daunting task if you haven’t done it before, so here are our top tips to help you perfect your pitch:

    One: Keep it simple.
    Avoid using unnecessary technical jargon and always keep the focus of the pitch on the problem you are solving with your business idea. It’s easy to get carried away with other details but the audience is there to hear about your business, so make sure that’s what you talk about.

    Two: Nail the key points.
    Structure your pitch to cover the key points of your business and don’t get bogged down with learning the pitch word for word – be confident to talk about your business in an engaging way.

    Three: Practice.
    Practice your pitch and experiment with different styles of delivery – don’t worry if it’s different each time you practice! It can also be helpful to anticipate any difficult questions you might face in the Q&A section so that you feel as prepared as possible.

    Four: And…pause.
    Use pauses in between key points to prevent yourself from rushing through the pitch and to give more focus to your key points.


  • #2
    Study suggests adults can be trained to develop "perfect pitch" ... But being able to reliably identify or reproduce a pitch without error is rare. If you're not born with perfect pitch, prior studies suggest, your only hope of getting it is to receive musical training at a critical period in your childhood.


    • #3
      It's a known fact that attention spans are getting shorter and shorter. Whether it's the length of books, blogs or broadcasts, everything is shrinking. Don't waste time with preambles. Give them an overview of your compelling proposition quickly, and succinctly, and you're more likely to capture and hold your listener's attention at the crucial start of your pitch. You can use the Elevator Pitch Builder from Harvard Business School, which gives you one minute to explain yourself, your business and your goals.